Two weeks ago we said that 2021 is the year to make sure video is in your marketing plan. But, what does that really mean? Let us walk you through 3 of the many considerations that you should be making while creating your marketing plan for the 2nd quarter of 2021!
93% of consumers say that they use online reviews to influence their purchasing decisions. Are you telling your story better than your customers?
1. Your Marketing Plan should be driven by you!
Your messaging should be up to you! That means you have to take control over your message by planning, researching, and executing your marketing plan.
People connect with brands that feel genuine. They’re real. When the companies they associate with have a face that is trustworthy and familiar, that’s even better. And they are looking online (think Google, Yelp!, your website) to see whether or not they can trust you.
In fact, 93% of consumers say that they use online reviews to influence their purchasing decisions.1 So what does this mean for you? Anywhere that your customers are able to tell your story, businesses (nonprofits, and churches) should be willing and able to tell their story (and of course that’s where video can come into play). Consumers are checking these sites, but many also provide business tools that enable organizations to add some of their narratives to the platform.
But also, part of your plan has to be spending time curating and telling folks about who you are through your social platforms, website, and paid advertising. If you can’t do that (or even worse…don’t know who you really are) chances are those online reviews are going to be telling that story for you.
So what does this look like for you? One of our favorite visuals that have been produced recently is this ad from Carhartt (below) because their production team did a killer job telling Jason Mamoa’s story.
While we didn’t work on this project, we are able to help you craft your story and shoot incredible footage of you, your life, and your brand. What are you waiting for? We are ready to serve you.
Let’s take this one step further: Carhartt knows their audience. Even better, they were able to piggyback on the celebrity of Jason Mamoa while also telling his story in an emotional way! (Did anyone else get all joyful teary-eyed when he was talking about his “feral” children? No…? Just us? Okay…moving on).
2. Your Marketing Plan Should be Smart!
Your marketing plan has to have SMART goals.
A plan with no goal is possibly worse than no plan at all. We can help you understand trends in your market, create strategic goals that are measurable, actionable, relevant, and time-conscious to help you get to where you need to go. Don’t know just what that means yet? There are several tools that can help you get the ball rolling.
This article from Christine Schrader at Conductor really walks you through what this process can look like as a starting point! One of our favorite tools to use to map out our goals is Asana, an online scheduling platform that is completely free for businesses or organizations with less than 15 employees.
Once things are written down, Observant Media can help put into place infrastructure that will better-enable your team to understand the most important parts of your marketing: what are we doing, and is there an ROI?
We can meet with clients on a regular basis to help make sure digital campaigns are operating smoothly, that video content is still fresh, or that their website is functioning the best way to tell their story.
Think of us as your personal Siri, but with more Marketing degrees.
3. Your Marketing Plan Can Get Better!
One of our favorite parts about doing creative work: you can always do better. We enjoy the review process, and examining the effectiveness of our work even after a recommendation is implemented. We hope you want to get better, too!
A lot of times folks work with a designer to create a logo, but don’t realize they have to go another step beyond that logo to truly have a brand and identity. You might want a video, but not really know what the video will help you accomplish. Observant Media going to help you do better by helping you understand your “why?”!
If you’re still with us, you know we about this a bit in #1, and we’re coming for it again. There is (almost) always a gap for organizations in their identity–who they think they are and who other people think they are.
We are here to help you do better at understanding what others are saying about you (online and off), and to help you understand what your employees say about your company (online and off) and help you reconcile those ideas with who you really want to be to create messaging that is accurate, has integrity, and will draw folks in who are interested in what you have to offer.
So what’s next?
Maybe you’re ready for a video. Maybe not. Maybe you’re ready to talk about your marketing plan for 2022. Maybe not. Either way, we want to help your brand excel! Contact us today to help you tell your story in a cost-effective, and efficient way.